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Colorado AI Pricing Rules
Coverage from Future of Privacy Forum, HR Dive, and others
Articles
12
Active Days
162
The Topic
Colorado is advancing a set of laws aimed at limiting how companies use consumer and worker data in AI-driven pricing and wage decisions. The clearest thread is a ban on surveillance-based individualized pricing and pay, paired with broader AI rules that focus on notices, data access, correction rights, and state enforcement. The topic matters because it shows Colorado tightening oversight of data-driven discrimination while also testing the line between consumer protection and ordinary business software.
First Article: 02/13/26
Latest Article: 07/24/26
Summary
- Colorado lawmakers advanced a bill to block individualized pricing and wage setting based on surveillance data and AI-driven analytics.
- The proposed rules target data such as browsing history, purchases, location signals, financial status, and related personal information.
- Enforcement would run through deceptive trade practice authority under the Colorado Consumer Protection Act, led by the attorney general.
- Business groups argue the bill’s definitions could sweep in common HR, scheduling, and performance tools.
- Colorado is also revising its broader AI framework, shifting from a wider algorithmic discrimination law toward narrower ADMT disclosure and correction requirements.
- The state’s AI policy path has already drawn legal and political pushback, including challenges tied to prior legislation.
History
This topic is new, but as new articles are added to it this area will summarize shifts, changes and expansions of the issues.
Featured
07-24-2026
Future of Privacy Forum submitted July 13 comments to the Colorado Department of Justice on pre-rulemaking for SB 189 automated decision-making and HB 1263 chatbot safety.
05-11-2026
Colorado passed an AI-related bill restricting algorithmic wage setting and individualized consumer pricing, using Colorado Consumer Protection Act enforcement by the attorney general.
03-27-2026
Colorado legislators advanced HB26-1210 on Thursday to ban AI surveillance-based individualized pricing for consumers and employee wages, with penalties up to $20,000.
Timeline: 162 Days
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Additional Articles
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Colorado passed SB 26-189 on May 12, 2026, replacing its 2024 AI act with deployer notice and disclosure duties for automated decision-making amid ongoing xAI federal litigation.
Colorado Governor Jared Polis signed SB 189 on May 15, 2026, shifting the state automated decision-making framework toward transparency duties and anti-discrimination liability.
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Colorado's House passed HB26-1210 on AI-surveillance pricing and wage setting, returning to the House for a final reading before the state Senate.
Illinois lawmakers and the FTC address surveillance pricing using personal data and AI to set different consumer rates as state and federal investigations expand.
Colorado legislators passed a bill restricting AI and analytics-based wage setting using surveillance data, amid business concerns about broad definitions covering HR software and scheduling tools.
Pennsylvania lawmakers introduced House Bill 1942 to ban AI-driven surveillance pricing that uses personal data to set individualized store prices.
Colorado lawmakers passed HB 26-1210 in the Senate, restricting AI surveillance-based pricing and wage decisions pending action by Gov. Jared Polis.
Colorado Senate passed SB 26-189 on May 14, 2026, narrowing AI regulation to automated decision-making technology and adding consumer notice and data access and correction rights enforced by the Colorado Attorney General.
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Colorado lawmakers introduce privacy bills at the Colorado Capitol to regulate data collection and access.