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FTC Tightens Location Data Sales
Coverage from BleepingComputer, The Record, and others
Articles
3
Active Days
53
The Topic
The FTC has moved to block Kochava and its subsidiary from selling or sharing precise location data without affirmative express consent. The action centers on data that can reveal visits to sensitive places such as health clinics, houses of worship, and shelters, and it reflects a broader push to impose stricter limits on location data brokers. The settlement also adds operational controls for consent verification, deletion, retention, and reporting, while California's Delete Act adds parallel pressure on the industry.
First Article: 05/05/26
Latest Article: 06/26/26
Summary
- FTC action targets Kochava's sale and disclosure of precise geolocation data tied to sensitive locations.
- The proposed order requires affirmative express consent before sensitive location data can be sold, licensed, transferred, or shared.
- Kochava must add controls for sensitive-location review, supplier consent checks, consumer access and withdrawal, retention limits, and FTC incident reporting.
- The allegations focus on location data that could expose visits to clinics, houses of worship, shelters, and other protected places.
- The case fits a broader FTC pattern of restricting commercial location-data brokerage, including prior actions against other data brokers.
- California's Delete Act and DROP add a separate state-level deletion regime that increases pressure on the same market.
History
This topic is new, but as new articles are added to it this area will summarize shifts, changes and expansions of the issues.
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Timeline: 53 Days
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