Last Update: 04/05/2026 at 2:50 PM EST
California Tightens Opt Out Enforcement
Coverage from News From The States, PPC Land, and others
Articles
28
Latest Article
03/23
Active Days
344
Executive Summary
CalPrivacy penalized Ford and PlayOn Sports for blocking opt outs, signaling tougher CCPA enforcement on friction, tracking, and notice practices
- CalPrivacy issued a $375,703 order against Ford for requiring email verification before opt out requests
- The Ford order requires easier opt out methods, a tracking technology audit, and GPC compliance
- Ford case is the second action from CalPrivacy's connected vehicle enforcement sweep after Honda
- CalPrivacy settled with PlayOn Sports for $1.1 million over tracking tied to school ticketing and streaming
- PlayOn allegedly required students and parents to accept tracking to access tickets and used ad tech for advertising
- The PlayOn order requires direct opt out options, native signal handling, and stronger privacy notices
- PlayOn must update risk assessments for material changes and add board review of those assessments
Quick Facts
- What: It fined and settled CCPA opt out and tracking violations
- Where: In California across connected vehicles and school ticketing platforms
- Why: To enforce lawful opt out rights and curb tracking friction
- Who: California Privacy Protection Agency acted against Ford and PlayOn Sports
- When: Announced in 2026 after 2023 and 2024 conduct

