Last Update: 04/05/2026 at 2:50 PM EST

Colorado Tightens Rules On Data Pricing

Coverage from Kiowa County Press, Just The News, and others

Articles

3

Latest Article

03/27

Active Days

43

Executive Summary

Colorado lawmakers advanced bills to curb surveillance-based pricing and restrict data sharing, aiming to limit how personal data is used to charge consumers

  • Colorado House passed HB26-1210 to ban surveillance-based individualized pricing for consumers and employee wages
  • The bill would treat violations as deceptive trade practices and allow penalties up to $20,000
  • Supporters said companies use phone data such as texts, searches, geolocation, and browsing history to predict willingness to pay
  • The measure would cover consumer goods, services, and employee wages, including pricing used in apps and online services
  • The bill passed with an amendment and still needs a third House reading before Senate consideration
  • Lawmakers said the proposal could become one of the first U.S. bans on surveillance-based custom pricing
  • Other Colorado privacy bills would limit government access to consumer data and bar some discrimination in schools

Quick Facts

  • What: Advancing bills to curb surveillance pricing and data sharing
  • Where: Colorado state Capitol and House
  • Why: To limit misuse of personal data in pricing and access
  • Who: Colorado lawmakers and Representative Javier Mabrey
  • When: This week during House consideration

Coverage Timeline: 43 Days

1Feb 13 '261Mar 261Mar 27 '26

Featured Article

Kiowa County Press 03-27-2026
Colorado legislators advanced HB26-1210 on Thursday to ban AI surveillance-based individualized pricing for consumers and employee wages, with penalties up to $20,000.

Additional Articles

⭐⭐⭐

Just The News 03-26-2026
Colorado's House passed HB26-1210 on AI-surveillance pricing and wage setting, returning to the House for a final reading before the state Senate.

⭐️⭐️

FOX31 Denver / Gabrielle Franklin 02-13-2026
Colorado lawmakers introduce privacy bills at the Colorado Capitol to regulate data collection and access.