Last Update: 04/05/2026 at 2:50 PM EST
Colorado Tightens Rules On Data Pricing
Coverage from Kiowa County Press, Just The News, and others
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03/27
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Executive Summary
Colorado lawmakers advanced bills to curb surveillance-based pricing and restrict data sharing, aiming to limit how personal data is used to charge consumers
- Colorado House passed HB26-1210 to ban surveillance-based individualized pricing for consumers and employee wages
- The bill would treat violations as deceptive trade practices and allow penalties up to $20,000
- Supporters said companies use phone data such as texts, searches, geolocation, and browsing history to predict willingness to pay
- The measure would cover consumer goods, services, and employee wages, including pricing used in apps and online services
- The bill passed with an amendment and still needs a third House reading before Senate consideration
- Lawmakers said the proposal could become one of the first U.S. bans on surveillance-based custom pricing
- Other Colorado privacy bills would limit government access to consumer data and bar some discrimination in schools
Quick Facts
- What: Advancing bills to curb surveillance pricing and data sharing
- Where: Colorado state Capitol and House
- Why: To limit misuse of personal data in pricing and access
- Who: Colorado lawmakers and Representative Javier Mabrey
- When: This week during House consideration

