Last Update: 04/05/2026 at 2:50 PM EST
Lawmakers Tighten Rules on Surveillance Pricing
Coverage from JD Supra, EPIC - Electronic Privacy Information Center, and others
Articles
4
Latest Article
03/18
Active Days
28
Executive Summary
U.S. lawmakers are moving to ban surveillance pricing, limiting retailers from using personal data to set individualized prices for groceries and other goods.
- The FTC warned in 2024 that algorithms can set higher prices using personal data
- Federal senators introduced the Stop Price Gouging in Grocery Stores Act on March 5, 2026
- The Senate bill mirrors a House measure and would bar personal-data pricing at food stores
- New Jersey approved the Fair Price Protection Act to ban surveillance pricing in grocery stores
- Supporters say standard senior, veteran, and teacher discounts would still be allowed
- Consumer Reports found Instacart AI pricing differences of up to 23 percent
- State bills and federal proposals are spreading amid wider scrutiny of data-driven pricing
Quick Facts
- What: Move to ban surveillance pricing using personal data
- Where: Nationwide with major action in New Jersey
- Why: To stop discriminatory pricing and protect consumers
- Who: U.S. lawmakers regulators and consumer advocates
- When: 2024 through March 2026
Coverage Timeline: 28 Days
Featured Article
New Jersey lawmakers and Gov. Mikie Sherrill backed the Fair Price Protection Act to ban surveillance pricing in grocery stores using individualized personal data for online and electronic-sign prices.
Additional Articles
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U.S. lawmakers and regulators in 2026 push to ban surveillance pricing based on personal data nationwide.
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Mayu Tobin-Miyaji testified on Tuesday in Annapolis to ban surveillance pricing in grocery stores.
New Jersey lawmakers approved the Fair Price Protection Act to restrict surveillance pricing in grocery stores, with enforcement by Attorney General Jennifer Davenport.