Last Update: 04/05/2026 at 2:50 PM EST
Texas Tightens Smart TV Privacy Rules
Coverage from Texas Scorecard, Lantern By Labaton, and others
Articles
4
Latest Article
03/02
Active Days
14
Executive Summary
Texas forced Samsung to halt consentless smart TV viewing data collection and add clearer disclosures as scrutiny spread to other makers
- Texas reached an agreement with Samsung over smart TV viewing data collection
- Samsung must stop collecting viewing data without consent
- Samsung must add disclosures and consumer-facing consent screens
- The original lawsuit said Samsung used ACR across more than 73 million U.S. TVs
- Paxton alleged Samsung hid ACR and used dark patterns to enroll users
- The state also sued Sony, LG, Hisense, and TCL on similar claims
- Samsung said it supports transparent consumer-friendly privacy practices
Quick Facts
- What: Agreement requires consent screens and limits viewing data collection
- Where: On Samsung smart TVs sold across the United States
- Why: To protect Texans from undisclosed automated content recognition tracking
- Who: Texas Attorney General Ken Paxton and Samsung Electronics America
- When: Announced in the 2020s after the lawsuit was filed
Coverage Timeline: 14 Days
Featured Article
texas attorney general paxton announced a settlement with samsung in texas in the 2020s to curb smart tv data collection via automated content recognition.
Additional Articles
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Texas attorney general sues LG over automatic content recognition data collection in smart TVs.
Smart TV users on brand televisions such as Samsung, LG, Sony and Apple TV in the present era face privacy tracking via automatic content recognition to collect viewing and search data.
Texas Attorney General Ken Paxton recently settles with Samsung in Texas over smart TV data collection via automated content recognition and dark patterns.